Vibhor Kapoor
Technology executive who rose through Microsoft, Box, and Adobe to become NextRoll's chief business officer and then its CEO on February 1, 2026.
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- Country
- United States
- Known for
- CEO of NextRoll from February 1, 2026; chief business officer before that
- Prior roles
- Senior director, Adobe Digital Media; vice president of marketing, Box; Microsoft leadership, early Azure team
- Early career
- General Electric and Hewlett-Packard, product management, sales, commercial operations
- Education
- MBA, Kellogg School of Management, Northwestern; BTech, Indian Institute of Technology Varanasi
- NextRoll role
- Central role unifying advertising and ABM offerings under the AdRoll brand
Overview
Vibhor Kapoor is the operator who became chief executive of NextRoll on February 1, 2026, after four years in senior leadership at the company, succeeding Roli Saxena as she moved to executive chair and chief strategy officer (Ad Age via AdRoll). He arrived at the top through the classic enterprise-software route: a decade at Microsoft, including early work on the team that built the Azure business, senior marketing roles at Box and Adobe, and then the chief business officer role at NextRoll, where he oversaw marketing and product management for both AdRoll and RollWorks (WBResearch). Ad Age’s report on his promotion stressed the continuity: he had played a central role in unifying NextRoll’s advertising and account-based marketing offerings under the AdRoll brand, evolving the platform into a full-funnel, privacy-forward advertising solution (Ad Age via AdRoll).
Microsoft, Box, and Adobe
Kapoor’s career, as his conference biography presents it, spans almost three decades in software-as-a-service and cloud platforms (WBResearch). He spent a decade at Microsoft in leadership roles across marketing and product management, and was an early member of the team that built Microsoft’s Azure business — the cloud platform that became one of the company’s defining products (WBResearch). Before joining Adobe, he was a vice president of marketing at Box, leading product marketing, evangelism, and demand generation for its application programming interface platform (WBResearch). Most recently before NextRoll, he was a senior director in Adobe’s Digital Media Business, leading marketing and go-to-market efforts to incubate new categories in experience design and developer platforms (WBResearch). Earlier still, he spent several years at General Electric and Hewlett-Packard in product management, sales, and commercial operations (WBResearch). He holds a Master of Business Administration from the Kellogg School of Management at Northwestern University and a Bachelor of Technology from the Indian Institute of Technology in Varanasi, India (WBResearch).
That sequence — cloud infrastructure, developer platforms, then marketing technology — maps neatly onto NextRoll’s own evolution from a retargeting tool to a connected advertising platform. Kapoor’s NextRoll remit as chief business officer covered marketing and product management for both of its platforms: AdRoll, the marketing and advertising platform for business-to-consumer businesses, and RollWorks, its business-to-business account-based marketing platform (WBResearch).
The unification, then the top job
Kapoor was already the public voice of NextRoll’s product story before he became CEO. At the August 27, 2025 brand unification, when RollWorks officially became AdRoll ABM, he argued that advertising had long been held back by disconnected tools and fragmented data, and that a unified brand and connected advertising ecosystem would remove that friction and give marketers a simpler, smarter way to work (PPC Land). The unification he helped sell — two core offerings, multi-channel advertising and account-based marketing, under one AdRoll brand, plus a new AI Assistant — was the platform he would then inherit as CEO (PPC Land).
The succession itself was framed as operational continuity. NextRoll announced in January 2026 that Kapoor, then chief business officer, would become chief executive effective February 1, 2026, after four years in senior leadership roles at the company, during which he had played the central role in bringing its advertising and account-based marketing capabilities together under the AdRoll brand (Ad Age via AdRoll). Saxena, who had served as CEO since 2022, moved to executive chair of the board and chief strategy officer, leaving Kapoor to run a company whose brand he had already helped reunify (Ad Age via AdRoll).
What this profile does not claim
This profile does not state a NextRoll join year for Kapoor: Ad Age’s “past four years” implies about 2022, but no year is asserted. It does not order his chief marketing officer and chief business officer titles, which 2026 releases list without a clear sequence. It does not claim anything about his performance, strategy, or tenure after February 1, 2026. And it is explicit about its Ad Age source: the appointment text was read via AdRoll’s media-coverage reproduction of Ad Age, not on Ad Age’s own page, and is graded accordingly.
Timeline
- 2025-08-27
- As chief business officer at AdRoll, Kapoor speaks for the brand unification, arguing that a unified brand and connected ecosystem remove the friction of disconnected tools and fragmented data.
- 2026-01-27
- NextRoll announces Kapoor, then chief business officer, will become chief executive officer effective February 1, 2026, succeeding Roli Saxena, who moves to executive chair and chief strategy officer.
- 2026-02-01
- Kapoor becomes chief executive officer of NextRoll.
What we could not verify
These claims came up in research and could not be confirmed. They are recorded here rather than published as fact or quietly dropped. If you hold a source that settles one, please tell us.
- Ad Age access path: the Ad Age appointment text was read in full via AdRoll's media-coverage reproduction (Ad Age, January 29, 2026), not on Ad Age's own paywalled page; the profile grades it tier2 with that caveat. The succession details themselves are also verified in the GlobeNewswire announcement read in full.
- NextRoll join date: Ad Age says four years in senior leadership before February 2026, implying about 2022, but no join year is asserted.
- Chief marketing officer versus chief business officer title sequence is not ordered: 2026 releases list both roles without a clear sequence, so this profile says senior leadership including both roles without ordering them.
- Post-February 2026 performance, strategy, or tenure claims are not asserted.
Sources
4 sources (2 tier 2, 1 tier 3, 1 first-party), each opened and read against the claim it supports. Statements the subject makes about itself are marked as such and are not treated as independent evidence. See the source policy.
Built only from sources read in full: a conference speaker biography for Kapoor's career history, Ad Age's appointment report as reproduced on AdRoll's media-coverage page (access path stated honestly — Ad Age's own page was not read), the GlobeNewswire leadership announcement for the succession details, and PPC Land's 2025 unification article. Wikipedia served only as a lead index and is not cited.
- Supports: Ad Age January 29, 2026: NextRoll announced Kapoor, currently chief business officer, will become CEO effective Feb 1, 2026; Kapoor spent past four years in senior leadership at NextRoll, central role unifying advertising and ABM offerings under AdRoll brand, evolving platform into full-funnel, privacy-forward solution Open original source
- Supports: Kapoor chief business officer at AdRoll at unification; quote on disconnected tools and fragmented data, unified brand and connected ecosystem removing friction; Saxena CEO at NextRoll at unification Open original source
- Vibhor Kapoor Tier 3Supports: Kapoor Chief Business Officer for NextRoll, overseeing Marketing and Product Management for AdRoll (B2C platform) and RollWorks (B2B ABM); almost three decades SaaS/cloud experience; Senior Director in Adobe Digital Media Business leading marketing/GTM to incubate new categories in experience design and developer platforms; VP Marketing at Box leading product marketing, evangelism, demand generation for API platform; decade at Microsoft in marketing/product management leadership, early member of team that built Microsoft Azure business; earlier years at General Electric and Hewlett-Packard in product management, sales, commercial operations; MBA Kellogg School of Management, Northwestern; BTech Indian Institute of Technology Varanasi Open original source
- Supports: Leadership transition effective Feb 1, 2026; Kapoor, currently chief business officer, to become CEO; Saxena, CEO since 2022, to become executive chair of the board and chief strategy officer; Kapoor past four years in senior leadership incl. chief marketing officer and chief business officer, leading product management, marketing, partnerships and revenue strategy; central role unifying advertising and ABM offerings under AdRoll brand; prior senior marketing and go-to-market roles at Adobe, Box and Microsoft; three decades industry experience Open original source
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