Roli Saxena
Technology executive who rose from AdRoll president to NextRoll CEO in November 2022, leading the company through its 2025 reunification under the AdRoll brand.
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- Country
- United States
- Known for
- CEO of NextRoll from November 2022; president of AdRoll before that
- Prior roles
- Chief customer officer at Brex; sales and customer success leadership at LinkedIn
- Roles through IPO and growth to more than $3 billion in revenue; co-founder of LinkedIn Women's Network
- Boards and investing
- Board of Culture Amp; angel investor with Operator Collective
- Recognition
- San Francisco Business Times Most Influential Women in the Bay Area (per MarTech Series)
Overview
Roli Saxena is the technology executive who led NextRoll from inside its largest business: president of AdRoll for more than eighteen months, then chief executive of the whole company from November 14, 2022, and the CEO who, in August 2025, reunified the portfolio under the AdRoll brand (MediaPost; PPC Land). She succeeded interim CEO and chief financial officer Peter Krivkovich, who said her experience and compassion made her the obvious choice to take over, and that he felt confident stepping away knowing she would drive incredible growth, just as she had done with AdRoll (MediaPost).
LinkedIn and Brex: the go-to-market apprenticeship
Saxena’s path to the top ran through go-to-market leadership at two companies in transition. At LinkedIn she headed sales and customer success teams, in roles that ran through the company’s initial public offering and its growth to more than three billion dollars in revenue (MarTech Series). She also co-founded the LinkedIn Women’s Network program, which increased women’s representation in senior leadership roles (MarTech Series). At Brex she served as chief customer officer, where she transitioned the company from a single product to a multi-product software-as-a-service company, accelerating its growth and transformation, with responsibility for customer revenue and for launching Brex banking products during a period of rapid growth (MediaPost; MarTech Series).
That background — moving a company from one product to many, and from a single revenue motion to several — matched the stage NextRoll was in when it brought her in to run AdRoll, and MarTech Series’ promotion report stressed her work growing culture and diversity efforts alongside that commercial growth (MarTech Series). She was recognized as one of the San Francisco Business Times’ Most Influential Women in the Bay Area, sits on the board of Culture Amp, and is an angel investor with Operator Collective, an organization leveling the investing landscape for women and people of color (MarTech Series).
President, then CEO, then the reunification
Saxena spent more than a year and a half as president of AdRoll, the eCommerce-focused business unit, before her promotion to group CEO (MediaPost). During that time she helped shepherd growth and traction in software and partnerships, hiring new talent and expanding opportunities with partners like Shopify (MarTech Series). As CEO she oversaw overall company performance for both of NextRoll’s business units — AdRoll, the marketing and advertising platform for eCommerce brands, and RollWorks, the account-based marketing platform for business-to-business companies — and she temporarily continued to serve as president of AdRoll alongside the CEO role (MediaPost; MarTech Series).
Her signature move as CEO was simplification. On August 27, 2025, as chief executive at NextRoll, she announced the brand unification that consolidated the portfolio under the AdRoll brand, with RollWorks officially becoming AdRoll ABM and a new AI Assistant launching for campaign creation and optimization (PPC Land). Her stated rationale was the seismic shifts marketers faced, from the rise of AI to new realities in measurement and data privacy: by unifying the brand, the company would bring clarity to a crowded market and deliver a connected advertising platform that turned disruption into opportunity (PPC Land). It was the reverse of the 2019 rename she had inherited — NextRoll folding back into AdRoll — carried out by the executive who had run AdRoll itself.
What this profile does not claim
This profile does not assert Saxena’s education, her role at Clever, or exact dates for her Brex and LinkedIn tenures, which appear only in snippets not read in full. It does not date the start of her AdRoll presidency beyond “more than eighteen months” before November 2022. And it does not cover leadership changes after the August 2025 unification: those are addressed in the Vibhor Kapoor profile, from sources read for that profile, rather than repeated here on second-hand authority.
Timeline
- 2021
- Saxena serves as president of AdRoll, the eCommerce-focused business unit of NextRoll, for more than a year and a half before her promotion.
- 2022-11-14
- NextRoll promotes Saxena to CEO, effective immediately, succeeding interim CEO and CFO Peter Krivkovich; she temporarily continues as president of AdRoll.
- 2025-08-27
- As NextRoll CEO, Saxena announces the brand unification consolidating the portfolio under the AdRoll brand, with RollWorks becoming AdRoll ABM and a new AI Assistant launching.
What we could not verify
These claims came up in research and could not be confirmed. They are recorded here rather than published as fact or quietly dropped. If you hold a source that settles one, please tell us.
- Clever role, education, and exact Brex/LinkedIn dates appear only in podcast-summary or database snippets not read in full and are not asserted.
- The AdRoll presidency start date is stated only as "more than 18 months" before November 2022, per MediaPost; no start year is asserted.
- Post-2025 leadership changes (including the February 2026 CEO transition) are covered in the Vibhor Kapoor profile and are not asserted here, to avoid cross-claims from sources not read for this profile.
Sources
3 sources (3 tier 2), each opened and read against the claim it supports. Every source is independent of the subject; no first-party material is cited. See the source policy.
Built only from sources read in full: MediaPost's 2022 promotion report, MarTech Series' 2022 promotion report, and PPC Land's 2025 unification article. Wikipedia served only as a lead index and is not cited.
- Supports: NextRoll promoted Roli Saxena to CEO effective immediately Nov 14, 2022; succeeds interim CEO and CFO Peter Krivkovich; to oversee AdRoll (eCommerce brands) and RollWorks (B2B); had served as president of AdRoll for more than 18 months; prior chief customer officer at Brex (single-product to multi-product SaaS, accelerating growth/transformation); headed Sales and Customer Success teams at LinkedIn Open original source
- Supports: Promotion effective immediately, succeeding Krivkovich; temporarily continues as President of AdRoll; at AdRoll helped growth/traction in software and partnerships, hiring talent, expanding opportunities with partners like Shopify; at Brex customer revenue and launching Brex banking products during rapid growth; at LinkedIn roles through IPO and growth to more than $3 billion revenue; co-founder of LinkedIn Women's Network program increasing women's representation in senior leadership; SF Business Times Most Influential Women in the Bay Area; angel investor with Operator Collective; board of Culture Amp; NextRoll privately held, remote friendly, headquartered San Francisco with offices New York City, Salt Lake City, Dublin, Sydney Open original source
- Supports: Saxena chief executive officer at NextRoll at brand unification; quote on seismic shifts (AI, measurement, data privacy) and unifying brand bringing clarity; platform repositioned as AI-powered connected advertising for mid-sized businesses; RollWorks officially becomes AdRoll ABM; AI Assistant for campaign creation and optimization Open original source
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