Graphiti Multimedia
Mumbai-based Indian animation studio launched in 1995, led by co-founders Munjal Shroff and Tilak Raj Shetty and once chaired by Ram Mohan, the "father of Indian animation"; maker of Krish, Trish and Baltiboy and the Netflix Original Deepa & Anoop.
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- Established
- 1995
- Location
- Mumbai, India
- Country
- India
- Base
- Mumbai, India
- Founded
- 1995, reported by industry press as the studio's launch year; a 2010 business-magazine profile separately frames 2002 as the start of its original-IP business (see openItems)
- Operating leaders
- Munjal Shroff (co-founder; chief operating officer in 2010) and Tilak Raj Shetty (co-founder and CEO in 2010)
- Chairman and chief creative officer
- Ram Mohan, known as the father of Indian animation (until his death in October 2019)
- Known for
- The Krish, Trish and Baltiboy franchise (including the government co-production Bharat Hain Hum), the Netflix Original Deepa & Anoop, J Bole Toh Jadoo, and YOM
- Name variance
- Styled "Graphiti Studios" in 2023+ government and industry reporting; "Graphiti Multimedia" in earlier press — the same Mumbai studio and leadership in both
Graphiti Multimedia — styled “Graphiti Studios” in recent government and industry reporting — is a Mumbai-based Indian animation studio launched in 1995, whose operating leaders are co-founders Munjal Shroff and Tilak Raj Shetty and which was chaired by Ram Mohan, the “father of Indian animation” (Animation Magazine). It is best known as the studio behind the folk-tales franchise Krish, Trish and Baltiboy, including the 52-episode government co-production Bharat Hain Hum (Hum Hindustani (PIB republication); Deccan Chronicle).
Industry press describes it as one of India’s most established animation and immersive-media studios, with more than three decades of work spanning animation, television, advertising, films, immersive technologies and intellectual-property development — its original IPs include the Netflix Original Deepa & Anoop, YOM and J Bole Toh Jadoo (Deccan Chronicle).
From advertising house to original-IP studio
BusinessToday’s 2010 profile names Tilak Shetty co-founder and CEO and Munjal Shroff chief operating officer, noting both began their careers under Ram Mohan, “the guru of animation in India” (BusinessToday). The profile frames 2002 as “the beginning of Graphiti Multimedia” — an original-IP business, “till then known for its advertising films” — when Shetty and Shroff chose to create intellectual property rather than take outsourced work (BusinessToday). Early commissions proved the pivot: Star TV ordered an animated character for a game show, and after the alien Jadoo became a hit in Rakesh Roshan’s Koi Mil Gaya, Graphiti produced a television series around the character with Roshan’s permission (BusinessToday). In 2005 the studio landed its first foreign co-production, partnering with Fido Dido creator Joanna Ferrone on The World of OO, a toddler-learning concept; Ferrone said Graphiti delivered world-class animation while informing the creative process dynamically (BusinessToday). By 2010 the magazine reported five owned IPs alongside ongoing advertising work and an animation school (BusinessToday).
Krish, Trish and Baltiboy, and a government co-production
Graphiti’s flagship is Krish, Trish and Baltiboy, the folk-tales anthology whose second film was nominated in the children’s animation category at the 21st Cairo International Film Festival for Children in March 2012 — AnimationXpress calls the producer “Mumbai based Graphiti Multimedia,” quotes Shroff and Shetty as the studio’s directors, and notes three more KTB features then in pre-production built on Chitrakathi, Gond, Phad and Kalighat art forms, reportedly never before adapted to animation (AnimationXpress). In 2023 the franchise became a state project: Bharat Hain Hum, 52 eleven-minute episodes (26 per season), co-produced with the Central Bureau of Communication of the Ministry of Information and Broadcasting and created by Shroff and Shetty (Hum Hindustani (PIB republication); Cinema Express). Anurag Thakur launched the trailer in October 2023; the series streamed on Doordarshan, Netflix and Amazon Prime Video in 12 Indian and 7 international languages, launched at the International Film Festival of India in Goa with Nagarjuna, and was praised by Prime Minister Narendra Modi in his December 2024 Mann Ki Baat address (Hum Hindustani (PIB republication); The Tribune; Prime Minister’s Office).
Ram Mohan’s chairmanship, the school, and recent work
The studio’s most storied chairman was Ram Mohan — known as the father of Indian animation, winner of two National Film Awards for animation and the 2014 Padma Shri — who served as Graphiti Multimedia’s chairman and chief creative officer until his death in October 2019 at 88 (Animation Magazine). He had also established the Graphiti School of Animation in 2006 (Animation Magazine). Recent reporting lists the studio’s original IPs as the Netflix Original Deepa & Anoop, YOM and J Bole Toh Jadoo alongside Bharat Hain Hum, calling Graphiti “one of India’s most established animation and immersive-media studios” (Deccan Chronicle). In August 2026 the studio signed a memorandum of understanding with the Indian Institute of Creative Technologies (IICT), the AVGC-XR sector’s National Centre of Excellence, giving students live industry projects, masterclasses, internships and placement exposure — the studio’s model now extending from making content to training the next generation (Deccan Chronicle).
Selected works
| Work | Studio’s reported role | Note |
|---|---|---|
| Krish, Trish and Baltiboy (franchise) | Original IP / production | KTB2 nominated at the 21st Cairo International Film Festival for Children, 2012 (AnimationXpress) |
| Bharat Hain Hum (52 episodes) | Co-production with the Central Bureau of Communication, Ministry of I&B | Trailer launched by Anurag Thakur, Oct 2023; 12 Indian + 7 international languages (Hum Hindustani (PIB republication)) |
| Deepa & Anoop | Original IP | A Netflix Original (Deccan Chronicle) |
| J Bole Toh Jadoo | Original IP | Listed among the studio’s original IPs (Deccan Chronicle) |
| YOM | Original IP | Listed among the studio’s original IPs (Deccan Chronicle) |
| The World of OO | Foreign co-production with Joanna Ferrone (creator of Fido Dido) | The studio’s first foreign co-production, 2005 (BusinessToday) |
One production figure stands out: for Bharat Hain Hum, a single episode used 50 to 100 characters and about 50 backgrounds, against a normal animated show’s 25 to 30 characters and roughly 40 backgrounds, with over a thousand people on the production (Hum Hindustani (PIB republication)) — which implies the 52-episode government commission was one of the largest animation undertakings in Indian television, not a routine order.
Frequently asked questions
Who founded Graphiti Multimedia? The press names Munjal Shroff and Tilak Raj Shetty as the operating co-founders — Shetty as co-founder and CEO, Shroff as COO in 2010 reporting. Both trained under Ram Mohan, who served as chairman and chief creative officer. Whether Ram Mohan also held a founder’s role was not verified in a full-read source and is not asserted.
Is it Graphiti Multimedia or Graphiti Studios? Both names describe the same Mumbai studio and leadership. Earlier and trade press use “Graphiti Multimedia”; 2023-onwards government and industry reporting (including the Deccan Chronicle) uses “Graphiti Studios.” No source in this pass confirmed whether this is a formal rebrand or a trade-style name.
What is the studio’s most famous work? The folk-tales franchise Krish, Trish and Baltiboy, whose 52-episode Bharat Hain Hum was co-produced with the Ministry of Information and Broadcasting’s Central Bureau of Communication, streamed on Doordarshan, Netflix and Amazon Prime Video, and was praised by the Prime Minister in Mann Ki Baat. The Netflix Original Deepa & Anoop is its other marquee credit.
What did Ram Mohan have to do with Graphiti? Ram Mohan — the “father of Indian animation,” a two-time National Film Award winner and 2014 Padma Shri recipient — was chairman and chief creative officer of Graphiti Multimedia, a company launched in 1995, and established the Graphiti School of Animation in 2006. He died in October 2019 at 88.
What this profile does not claim
- It does not fix an unambiguous founding year: Animation Magazine reports the company “launched in 1995” (consistent with 2026 reporting of “over more than three decades”), while BusinessToday calls 2002 “the beginning of Graphiti Multimedia.” Against BT’s own “till then known for its advertising films,” 2002 most plausibly dates the original-IP pivot — but the phrasing is ambiguous, so the tension is flagged in openItems rather than resolved.
- It does not assert Ram Mohan as a founder; only his chairman/CCO role was verified in a full-read source.
- It does not assert that “Graphiti Studios” is a formal corporate rebrand; the sources only establish the name in use.
- It does not repeat directory-style figures (revenue, headcount, client lists), which appear only in scraped company listings.
- It does not claim the planned Chitrakathi/Gond/Phad/Kalighat KTB feature films were completed; they were reported in 2012 as in pre-production.
- It does not present the PIB press release (PRID 1966550) as read from the original page — direct fetch returned HTTP 403, so its content was re-verified through a verbatim republication and independent reporting.
Timeline
- 1995
- Graphiti Multimedia is launched as a Mumbai-based animation company; Ram Mohan, known as the father of Indian animation, serves as its chairman and chief creative officer.
- 2002
- Tilak Shetty and Munjal Shroff — both of whom began under Ram Mohan — pivot the advertising-films house toward creating original intellectual property; BusinessToday calls this "the beginning of Graphiti Multimedia."
- 2005
- The studio lands its first foreign co-production, partnering with Fido Dido creator Joanna Ferrone on The World of OO, a learning concept for toddlers.
- 2006
- Ram Mohan establishes the Graphiti School of Animation.
- 2012
- "Krish, Trish and Baltiboy 2" is nominated in the children's animation category at the 21st Cairo International Film Festival for Children; directors Munjal Shroff and Tilak Shetty of Graphiti comment on the nomination.
- 2019
- Chairman and chief creative officer Ram Mohan dies in October at 88.
- 2023-10-11
- Union Minister Anurag Thakur launches the trailer for Bharat Hain Hum, the 52-episode Krish, Trish and Baltiboy series co-produced with the Central Bureau of Communication of the Ministry of Information and Broadcasting, created by Shroff and Shetty.
- 2024-11-23
- Bharat Hain Hum's second season is formally launched at the International Film Festival of India in Goa, with actor Nagarjuna at the event.
- 2024-12
- Prime Minister Narendra Modi names Krish, Trish and Baltiboy in his Mann Ki Baat address, describing it as a favourite among children and noting its second-season launch at IFFI Goa.
- 2026-08
- Graphiti signs a memorandum of understanding with the Indian Institute of Creative Technologies (IICT) for industry-led student training.
What we could not verify
These claims came up in research and could not be confirmed. They are recorded here rather than published as fact or quietly dropped. If you hold a source that settles one, please tell us.
- Founding year: Animation Magazine reports the company "launched in 1995" (consistent with Deccan Chronicle's "over more than three decades" in 2026), while BusinessToday calls 2002 "the beginning of Graphiti Multimedia." Read against BT's own "till then known for its advertising films," the 2002 date most plausibly marks the original-IP pivot, but BT's phrasing is ambiguous and is flagged rather than resolved.
- Ram Mohan's founding role: a tertiary lead index lists him as a founder of Graphiti Multimedia in 1995, but no source read in full verified a founding role — only the chairman and chief creative officer post — so founder status is not asserted here.
- "Graphiti Multimedia" vs "Graphiti Studios": 2023-onwards sources (government reporting, Deccan Chronicle) style the same Mumbai studio and leadership as "Graphiti Studios." No full-read source confirmed whether this is a formal rebrand or a trade-style name, so both are recorded.
- The planned KTB feature films built on Chitrakathi, Gond, Phad and Kalighat art forms were reported in 2012 as in pre-production; whether they were completed was not verified in this pass.
- Revenue, employee-count and client-list figures (e.g. the "14 year old, award-winning" bio quoting Nickelodeon, Cartoon Network and Disney) appear only in directory-style listings and are not asserted here.
Sources
9 sources (4 tier 1, 3 tier 2, 2 tier 3), each opened and read against the claim it supports. Every source is independent of the subject; no first-party material is cited. See the source policy.
Built from nine sources read in full: five tier1/tier2 (BusinessToday, Deccan Chronicle, AnimationXpress, Animation Magazine, Cinema Express) plus the Prime Minister's Office transcript and The Tribune, with two tier3 sources used only for supporting production detail. The original PIB press release (PRID 1966550) returned HTTP 403 to direct fetch, so its content was re-verified through a verbatim republication and independent reporting rather than the original. Wikipedia was used only as a lead index and is not cited; directory-style listings (company databases, scraped bios) were not cited at all.
- Supports: Tilak Shetty as co-founder and CEO, Munjal Shroff as COO; both began under Ram Mohan; the 2002 'beginning of Graphiti Multimedia' as an original-IP business, 'till then known for its advertising films'; Star TV game-show commission; the Jadoo TV series made with Rakesh Roshan's permission; the 2005 Joanna Ferrone (Fido Dido) co-production The World of OO; five owned IPs by 2010; the advertising business and animation school Open original source
- Supports: IICT–Graphiti MoU; 'one of India's most established animation and immersive-media studios'; original IPs including Krish, Trish and Baltiboy – Bharat Hain Hum, the Netflix Original Deepa & Anoop, YOM and J Bole Toh Jadoo; 'over more than three decades'; Mumbai-based; Munjal Shroff as co-founder and his quoted remarks Open original source
- Supports: Prime Minister Narendra Modi's own remarks naming Krish, Trish and Baltiboy — a favourite among children, second season out, season-2 launch at IFFI Goa, broadcast in Indian and foreign languages on Doordarshan and OTT platforms Open original source
- Second season of animated series Krish, Trish, and Baltiboy: Bharat Hain Hum launched at IFFI Tier 1Supports: Season 2 launch at IFFI Goa by the Ministry of Information and Broadcasting; 12 Indian and 7 international languages across 150 countries; Prasar Bharati's Waves platform; featured fighters including Wazir Ram Singh Pathania and Birsa Munda; Nagarjuna's participation Open original source
- Krish, Trish and Balti Boy 2 nominated at 21st Cairo International Film Festival for Children Tier 2Supports: 'Mumbai based Graphiti Multimedia'; Munjal Shroff and Tilak Shetty as 'Director of Graphiti'; the 2012 Cairo children's-festival nomination for KTB2 in the children's animation film category; KTB's basis in folk stories, art and music; its success on Cartoon Network; three further KTB feature films in pre-production built on Chitrakathi, Gond, Phad and Kalighat art forms; ongoing TV commercials and fresh IPs Open original source
- Supports: Ram Mohan as chairman and chief creative officer of Graphiti Multimedia, 'a Mumbai-based animation company launched in 1995'; his establishment of the Graphiti School of Animation in 2006; his death at 88 Open original source
- Supports: Union Minister Anurag Thakur launching the Bharat Hain Hum trailer; showcase on Prime Video, Netflix and Doordarshan as part of Azadi ka Amrit Mahotsav; created by Munjal Shroff and Tilak Shetty; 26 eleven-minute episodes in season one; 12 Indian and 7 international languages; featured freedom fighters including Birsa Munda and Rani Abbakka Open original source
- Shri Anurag Thakur launches trailer of animated series Krish, Trish and Baltiboy – Bharat Hain Hum Tier 3Supports: Supporting detail only, read as a substitute after the original PIB page was access-blocked: 52 episodes of 11 minutes across two seasons; co-production by the Central Bureau of Communication, Ministry of I&B, and Graphiti Studios; creators Munjal Shroff and Tilakraj Shetty; simultaneous telecast on Doordarshan, Netflix and Amazon Prime; Munjal Shroff's production-scale remarks (1000+ people; 50–100 characters and ~50 backgrounds per episode) Open original source
- Supports: Supporting detail only: 52 episodes; CBC/Ministry of I&B/Graphiti Studios co-production; creators Shroff and Tilakraj Shetty; Doordarshan, Netflix and Amazon Prime streaming; language list; platform-by-platform streaming dates Open original source
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