Forter

Overview

Forter is an e-commerce fraud prevention company founded in 2013 and led by co-founder and CEO Michael Reitblat (Fintech Futures; Retail Dive). Its product is an identity-intelligence network: rather than each merchant fighting fraud alone, Forter’s platform pools transaction data across merchants, banks, and payment providers to make real-time trust decisions from sign-up through checkout (Fintech Futures).

The six months that tripled the valuation

Forter’s funding history compresses the entire 2020–2021 e-commerce boom into two rounds. In November 2020 the company raised $125 million in Series E funding at a valuation above $1.3 billion, led by Bessemer Venture Partners, Felix Capital, and Itai Tsiddon, with Sequoia Capital, NewView Capital, Scale Venture Partners, March Capital Partners, and Commerce Ventures participating (Fintech Futures). At the time, its network already covered more than $200 billion in annual online transactions protecting over 800 million shoppers, and Reitblat reported doubled revenue, a doubled team across eight global offices, and the company’s first cash-flow-positive quarter (Fintech Futures).

Six months later, in May 2021, Forter raised $300 million in Series F funding at a $3 billion valuation — tripling its valuation in half a year (Finextra). Tiger Global Management led the round, with Third Point Ventures, Adage Capital Management, and existing investors including Bessemer, Sequoia, March Capital, NewView Capital, Salesforce Ventures, and Scale Venture Partners joining (Finextra). By then the network processed over $250 billion in annual online commerce transactions, protecting more than a billion consumers from credit-card fraud, account takeover, and identity theft, with revenue up more than 100% in twelve months (Finextra; Retail Dive).

Tiger Global partner John Curtius said the firm had spoken with dozens of customers of competing solutions and concluded Forter was “the leader in performance and scale” (Finextra).

The private unicorn that stayed private

Unlike many 2021-vintage unicorns, Forter never went public — and said at the time it intended to stay independent. Reitblat stated during the Series E that the company would “remain an independent company as we continue to grow our footprint across the commerce ecosystem” (Fintech Futures). Its customer roster spans fashion and retail giants — ASOS, Boohoo, Hugo Boss, Adobe at the Series E; Farfetch, ASOS, and Shein added by the Series F (Fintech Futures; Retail Dive).

What this profile does not claim

This profile does not report Forter’s current revenue, headcount, or valuation — as a private company, it discloses none, and no independent source has published them since 2021. It does not verify the founders’ pre-Forter history at Fraud Sciences. Transaction volumes and customer counts reflect the 2020–2021 funding announcements and may have changed substantially.