Cross Ratio Entertainment
Singapore independent record label founded in 2015 that became one of the city-state's most successful, signing a global distribution deal with Warner Music Singapore.
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- Established
- 2015
- Country
- Singapore
- Founder
- Dean Augustine, a music-industry veteran with over 30 years of experience
- Roster
- Akeem Jahat, Alfred Sim, Belinda Lee, Derrick Hoh, plus over 200 distributed artists including Gentle Bones and Fauzie Laily
- Warner Music deal
- Exclusive worldwide distribution agreement with Warner Music Singapore
Overview
Cross Ratio Entertainment is a Singapore independent record label founded in 2015 by Dean Augustine, a music-industry veteran with more than 30 years of experience who had previously helped develop artists including Aiza Seguerra, Tay Kewei, Vanessa Carlton and MlCappella. The label describes its mission as cultivating “outstanding singers to enter the international market,” and its roster grew to include artists such as Akeem Jahat, Alfred Sim, Belinda Lee and Derrick Hoh, alongside more than 200 artists it distributes, including Gentle Bones and Fauzie Laily (Music Business Worldwide).
Warner Music Singapore partnership
Cross Ratio Entertainment signed an exclusive worldwide distribution agreement with Warner Music Singapore, covering new releases, catalog management, brand partnerships, synchronization deals, marketing events and artist identification. Augustine said the partnership would “leverage on Warner Music’s strength, regional and global expertise to help us put the music of our homegrown artists on the map,” with the deal specifically aimed at growing the label’s C-Pop presence across South-East Asia and Greater China (Music Business Worldwide).
What this profile does not claim
This profile relies on a single independent trade-press source and does not independently verify the label’s full artist roster or its standing relative to other Singapore independent labels beyond what that reporting states.
Timeline
- 2015
- Dean Augustine founds Cross Ratio Entertainment in Singapore, aiming to "cultivate outstanding singers to enter the international market."
- 2015 (ongoing)
- Signs an exclusive worldwide distribution agreement with Warner Music Singapore covering new releases, catalog management, brand partnerships, synchronization deals, and artist identification, aimed in part at growing Cross Ratio's C-Pop presence across South-East Asia and Greater China.
Sources
1 source (1 tier 2), each opened and read against the claim it supports. Every source is independent of the subject; no first-party material is cited. See the source policy.
The Music Business Worldwide article was fetched and read in full. Music Business Worldwide is an independent global music-industry trade publication, unaffiliated with either Cross Ratio Entertainment or Warner Music.
- Warner Music Singapore inks global distribution deal with Cross Ratio Entertainment Supports: The label's 2015 founding by Dean Augustine, its artist roster, and the terms and aims of its distribution deal with Warner Music Singapore.
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