12Go
A Southeast Asian multi-modal transport booking platform founded in 2012, covering buses, trains and ferries across roughly 50,000 routes in 26 countries, which joined the Bookaway Group in 2021 and partnered with AirAsia in 2024 to add ground-transport booking to its super app.
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- Established
- 2012
- Country
- Thailand
- Founded
- 2012
- Coverage
- More than 4,000 transport operators across roughly 50,000 routes in 26 Asian countries
- Corporate parent
- Joined the Bookaway Group in 2021, alongside sister brands GetByBus and Plataforma10
- CEO
- Alexey Abolmasov
Overview
12Go is a transport booking platform covering buses, trains, ferries and private transfers across Southeast Asia, founded in 2012. It now lists more than 4,000 operators across roughly 50,000 routes in 26 Asian countries. In 2021 it joined the Bookaway Group, a travel-technology group whose other brands include GetByBus and, from March 2022, Plataforma10 (PhocusWire).
Corporate backing and a major airline partnership
In May 2022, Bookaway Group — 12Go’s parent — raised a $35 million Series C funding round led by Red Dot Capital Partners, bringing its total funding to $80 million under CEO Noam Toister (PhocusWire). In 2024, 12Go, under its own CEO Alexey Abolmasov, partnered with AirAsia to add ground-transport booking directly inside AirAsia’s super app, giving 12Go access to the app’s roughly 10.6 million monthly users (PhocusWire).
Timeline
- 2012
- 12Go is founded as a multi-modal ground-transport booking platform for Southeast Asia.
- 2021
- 12Go joins the Bookaway Group, a travel-technology group that also owns GetByBus and, from March 2022, Plataforma10.
- 2022-05-10
- Bookaway Group, 12Go's parent company, raises a $35 million Series C round led by Red Dot Capital Partners, bringing its total funding to $80 million.
- 2024
- 12Go partners with AirAsia to add ground-transport booking — trains, buses, ferries and private transfers — inside AirAsia's super app, reaching its roughly 10.6 million monthly users.
Sources
2 sources (2 tier 2), each opened and read against the claim it supports. Every source is independent of the subject; no first-party material is cited. See the source policy.
Both sources are PhocusWire, established travel-technology trade press, read directly for this profile; they cover distinct events (the AirAsia partnership and the parent company's funding round) rather than repeating the same fact.
- AirAsia partners with 12Go to offer end-to-end travel experience Supports: The AirAsia partnership, 12Go's scale (operators, routes, countries) and its founding year.
- Bookaway revs up with $35M in Series C funding Supports: 12Go's corporate parent, the Bookaway Group, its sister brands, and its 2022 Series C funding round.
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